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For public media

Five funders. One team, smaller than last year. No analyst.

Since the rescission, the people who decide whether your station continues are a state legislature, a board, your foundations, your underwriters and tens of thousands of members — each wanting a different report, all wanting evidence. Every use case below is one of those reports.

In development

Six more, shaped by what stations ask for first.

These are not built yet. They are listed because we would rather show the roadmap than imply the product is larger than it is — and because which one you need tells us what to build next.

  • UC-5

    One audience number across every platform

    Four platforms, four definitions of audience. One figure you can defend.

  • UC-6

    Grant reporting and prospecting

    Answer the report with numbers you can show your working for.

  • UC-7

    Proving value to underwriters

    Renew the sponsor with evidence instead of a spot count.

  • UC-8

    Education and outreach impact

    Show the legislature which classrooms the money reached.

  • UC-9

    Emergency service value

    Put a number on the night the sirens failed.

  • UC-10

    Pledge drive optimisation

    Find the three hours of your drive that raise a third of the money.

Tell us which one you need and we will prioritise it.

Also built for

Any institution that has to justify its budget to somebody else, annually.

Public broadcasting is where we started because the deadline is sharpest. The shape of the problem — many silos, no analyst, a funder who wants evidence by a date — is not unique to it.

  • Nonprofit and INN-member newsrooms
  • Libraries and library systems
  • Museums and science centres
  • Arts and humanities councils
  • University extension and public engagement
  • County and municipal communications